17 Reasons Why! Tee

High above the corner of 17th and Mission, the enormous “17 Reasons Why!” sign became one of the Mission District’s most mysterious and beloved landmarks. Erected in 1935 to advertise Redlick’s Furniture, the slogan was intentionally curious—there weren’t actually 17 reasons; it was simply designed to get people’s attention. The store eventually disappeared, but the sign remained, outliving its original purpose and becoming a piece of San Francisco identity all its own. It was dismantled in 2002, ending nearly seven decades as a wonderfully strange fixture of the Mission skyline.

The tri-blend fabric creates a vintage, fitted look. And extreme durability makes this t-shirt withstand repeated washings and still remain super comfortable.

• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 3.4 oz/yd² (115.3 g/m²)
• Pre-shrunk for extra durability
• 40 singles
• Regular fit
• Side-seamed construction
• Blank product sourced from Guatemala, Nicaragua, Honduras, or the US

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!