ABOUT US

Some places become part of a city.
Others become part of us.

LostSF celebrates the businesses, landmarks and neighborhood icons that helped define San Francisco—restaurants, music venues, neighborhood stores, signs and local institutions that are now gone, but still live in the memories and stories of the people who knew them.

It started with a single mural.

For decades, the colorful Lucca Ravioli sign at 22nd and Valencia was part of the Mission landscape. When the beloved family business closed in 2019 after 94 years, the mural remained—a beautiful reminder of something that was no longer there. I recreated it as a piece of artwork, and the first LostSF design was born.

One memory led to another.

Slim’s. It’s Tops. Ti Couz. The 17 Reasons sign. Each was different, but they shared something: people remembered them. LostSF turns those memories into apparel, prints and keepsakes—not as souvenirs of a city that used to be, but as a celebration of the places that made it special.

Then someone says, “I used to go there…”

That’s the best part. A familiar sign sparks a memory. A shirt starts a conversation. Someone remembers a favorite meal, a great show or a place they hadn’t thought about in years. The city will keep changing, but the places we loved are still part of its story—and ours.

These memories belong to people.

LostSF celebrates businesses and places that have closed, disappeared or are no longer operating. Behind every one of them were people—owners, families, employees and communities who made these places matter. We have tremendous respect for them, and no affiliation or endorsement is implied. If you’re an owner, family member or other legitimate representative connected to something featured here, we’d genuinely love to hear from you.

LostSF celebrate places, not simply profit.

When there’s an opportunity to give something back, we want to do that. If a family, successor business, community organization, fundraiser or other legitimate beneficiary remains connected to a place we feature, LostSF is happy to donate a portion of proceeds from that design—especially when doing so can help support the people or community affected by its loss.

We also respect any trademarks or other rights that may remain. LostSF has no intention of infringing upon those rights or creating confusion about the source of our work. If you control rights to something featured here and would prefer that we not use it, please contact us. Once the request and connection are verified, we’ll promptly remove the affected merchandise.